In 2007 Apple didn't just revolutionized the cell phone industry, they changed the expectations of users. The new "direct data manipulation" paradigm changes how you need to design applications.

You may have heard of this buzz word flying around called User Experience or "UX". I am going to walk you through what in the world UX is, relating back to past business practices, customer service, websites etc.

We will look at some big business like Rogers and Via Rail and how they have changed their mentality about the "Customer" to a "User" (from an outsiders perspective)

We will then relate this all back to PodCasting, Social Media, and the like in a group discussion.

1. What is User Experience?
2. Who do I know that's doing this?
3. Why should I care as a podcaster, blogger, social media-lite etc.?
4. Discussion: How can I as a _______ benefit from User Experience?

Presenter: James Wilkinson

Many mainstream marketers see the rise of social media as an unanticipated occurrence, an exception to the typical behaviour expected within social and communication fields.

The upswell of popularity for all things social media is not only logical but predictable, especially when the similarities to comparable revolutions are examined.

At least, that's the hypothesis.

This session encourages all participants to set aside the rose-tinted glasses that emphasizes novelty and filters out commonalities. It will not only provide a balance to this exciting subject but can potentially provide a platform from which future predictions can be made.

1. What intention does social media fullfil?
2. What opportunities allowed social media to take off?
3. Which notable historical events match the rise of social media?

Presenter: Tom Hartman

Every day someone uses the power of the Internet to change their world. What does it mean to be a disrupter? an innovator? a volunteer? What lessons can you activate at home? at work?

I'll share some examples of disruption aimed at corruption, elections, violence, potholes, agriculture, burgers, #futurewewant, and emergency response.

1. Digital activism from volunteering to hacking to mapping is changing institutions and governments.
2. We are just a mouse click away from change. Or, are we?

Presenter: Heather Leson

The sixth largest economy in the world is also home to a hyper-connected and engaged audience. Grabbing the attention and conquering the hearts of Brazilians often happen when groundbreaking creative is mixed with popular culture and delivered in a timely manner. However, the land of international soap operas and carnival also supports a critical audience that can be turned into any advertiser or public relations strategist’s worst nightmare.

This session will explain what online engagement means in Brazil, showcase best practices and provide insights into how Brazilians are spending their money locally and overseas.

1. How should marketers approach this unique market and, most importantly, Why?
2. What are the main characteristics of the Brazilian audience and its behaviour, and how do they differ from their North-American peers?
3. How to start conversations and engage Brazilians with your brand?
4. What are the country’s most successful initiatives in Social Media? How were they developed?
5. What is Orkut?

Presenters: Roberto Faria and Veronica Heringer

You can learn more about Hello Drupal! training at http://training.acquia.com/hellodrupal

1. With this hands-on training you'll get kick started in learning Drupal. You'll also talk to professional developers who use Drupal. We'll tell you about the kinds of jobs that are available, and how you can determine which content management system is right for you.

Presenters: Stephanie Brown and Erin Marchak:

Return on investment is the Kobyashi Maru for most in social media measurement. Many opt for the Kirk gambit - reprogram the base criteria so the scenario can be won ("you see, the letter I stands for Influence, not Investment"). While others choose the WOPR maneuver... a strange game Professor Falken. The only winning move is not to play. Can dollar amounts be ascribed to the warm fluffy love of a kitten? Can the accumulation of RTs and Likes help you meet the shortfall on your P&L sheet. Let's discuss.

1. This should be a conversation starter for those who think ROI can be reframed and those that think ROI should be outright ignored
2. What I hope participants learn is focusing on measuring the outcomes of their efforts rather than outputs.

Presenter: Rob Clark

Content Marketing is about creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action. This session will share insights and experiences from the front-lines of this new era of Content Marketing. (Definition courtesy of the Content Marketing Institute).

1. What is content marketing and why does it matter?
2. Which trends are driving this discipline?
3. How can brands, non-profits, governments and individuals use the fundamentals of content marketing to ignite action?

Presenter: Leona Hobbs